Mon. Sep 25th, 2023

Your business’s outdoor signs are its first impression to potential customers. That’s why it’s important that the design of your sign conveys a high-quality brand image that inspires customer loyalty. Outdoor signage that combines professionalism with personality gives the impression your company is trustworthy, dependable and able to offer value in a way that’s both attractive and unique.

Whether you’re at a trade show, attracting customers in your local mall or helping new prospects find your location off the street, a well-designed outdoor business sign can make all the difference. When viewed by prospective customers, the quality of your sign’s design and message reflects how they’ll feel about working with you in the future.

A sign that doesn’t clearly communicate who you are or what you do will likely leave the impression that you’re unsure of yourself, and that uncertainty may translate to your brand as a whole. If your business isn’t clear about what it does best, or if the message on your outdoor signage doesn’t stand out from other competing brands, your customer base will shrink and you’ll miss out on the opportunity to build a lasting relationship with potential clients, patients and customers.

In addition, many prospective customers are overwhelmed with a variety of messages and advertisements that they see on a daily basis. They may not have time to decipher a confusing or cluttered sign, and if yours isn’t readable, they’re more than likely to pass by your business altogether.

Outdoor signs should be easy to read and feature an uncluttered, simple design that’s free of distracting elements like logos and images. They should be sized properly to fit your space, and they can be outfitted with features like digitally printed graphics, 3D detailing and illumination to boost their visibility in a particular setting.

While you can’t rely on normal wood to last in the outdoors, there are many other materials that are durable and ideal for outdoor signs. For example, brushed metal signs with silver or gold finishes work well for corporate offices and financial services companies, while frosted acrylic signage and color-printed diamond plate options are great for auto repair shops and fast-paced diners.

Plastic sign displays are also lightweight and affordable, and they’re a great option for businesses that need to quickly change promotional messaging or special offers. Choose from write-on sandwich signs with aluminum, anodized steel or corrugated plastic surfaces that are compatible with liquid chalk or dry erase markers, and slide-in frames of metal or anodized aluminum that allow you to swap out messages without fuss. For a more permanent solution, sandblasted redwood signs are available with raised text and designs that resemble carved wood, and they’re made to last a long time.

When determining the right type of promotional outdoor sign for your business, consider what you need the sign to accomplish and how durable it needs to be. This will help you to streamline the process of working with a reputable Fresno sign company so that they can provide a quote quickly and accurately.

By admin